Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster they choose none of the above. Instead, they support the scene, the bands, the athletes and the fans. They back athletes so they can make a career out of their passion. They promote concert tours, so your favorite bands can visit your home town. They celebrate with their fans and riders by throwing parties and making the coolest events they can think of a reality.